Hey, I’m Caroline McQueen

If advertising and PR had a love child, that would be me.

I work with brand owners who need to spread the word about their products online — without blowing the budget on social media ads (Zuck that!)

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official bio

Caroline McQueen is the CEO and Chief Strategist of the eCommerce Consultancy, Impulsiv®

With over 15 years of digital media and marketing experience, Caroline has collaborated with teams for numerous brands within various sectors — from Food & Drink to FMCG. Now, she is passionate about helping entrepreneurs to succeed at eCommerce so they can scale their brand from cult status to global favourites.

As a designer turned strategist, Caroline has developed a unique perspective on digital transformation and conversion marketing. Influenced by former mentor, Sir Richard Branson, and her time as Virgin Startup’s London Ambassador, she aspires to commercialise up-and-coming must-have brands in the next stage of her career.

Caroline has been a contributor of the Virgin Startup blog, sharing business and branding tips. However, she’s more commonly known for her past career as an actor/model and for winning the public vote in 2013 to be the face of Dr Organic Skincare. She’s also appeared in national and international TV ad campaigns for McDonald’s and Sure deodorant.

And when she’s not advising brands, you can usually find her binge-watching Shonda Rhimes shows, learning French, and occasionally sampling street food at her local farmer’s market.

Caroline’s Headshots

Download images for podcasts, interviews, features, speaking engagements and other promotional purposes.

Work with Caroline

Consulting

Turn your online store into a powerful sales machine. At Impulsiv, we help teams to skip the guesswork and boost average order values by up to 20% through Strategy, Design and Digital Marketing.

Store Optimisation

Get a personalised roadmap to boost store conversions and engagement. We’ll take an in-depth look at your store’s design to discover what you’re doing well and what you need to improve on.

Community Events

Ready to take your online store to the next level? Join us for a series live masterclasses and panels discussions from entrepreneurs and leading experts in online retail. Starting this Spring 2023.